At present, many Thai people view rice merely as a staple food and tend to consume familiar rice varieties. As a result, local indigenous rice varieties are gradually fading from public awareness and may eventually disappear, along with the traditional knowledge and ways of life of local communities. The Traveling Exhibition of Indigenous Local Rice Varieties is therefore designed to create new learning experiences and perspectives on indigenous rice. The exhibition is divided into three main zones: Understanding Good Rice, Appreciating Good Taste, and Value-Added Processing. These zones aim to encourage younger generations to recognize the deeper value of Thai rice. This exhibition highlights that rice is not merely food, but a foundation of Thai culture and biodiversity. It also helps promote the value of Thai rice as a form of soft power and supports the preservation of indigenous rice varieties within contemporary society.The Traveling Exhibition of Indigenous Local Rice Varieties is therefore designed to create new learning experiences and perspectives on indigenous rice. The exhibition is divided into three main zones: Understanding Good Rice, Appreciating Good Taste, and Value-Added Processing. These zones aim to encourage younger generations to recognize the deeper value of Thai rice.