Southern Thai cuisine is known for its bold, vibrant flavors and the irresistible aroma of spices. At its core lies pepper—an essential ingredient that brings every dish to life.

This project reimagines “Kai Khu Phuang Prik Thai”, a long trusted Southern spice brand, through a new sub-brand identity. We highlight Palian pepper, a premium local spice, transforming it into a product with new appeal. Alongside the support of local farmers, we create a future where the community and the brand thrive together.