Ban Oobmung community possesses Phakid, a traditional textile craft that reflects local ways of life, beliefs, and indigenous wisdom. However, Phakid has gradually faded from the awareness of younger generations despite its cultural and identity value. This project led to the creation of the ONSORN brand, which incorporates Phakid and the cultural roots of the community into apparel design while developing a contemporary brand identity and communication system through graphic design. The project aims to reconnect traditional values with younger generations through design-based communication.